Applying Qualitative Methods to Inform FDA's Youth Tobacco Prevention Campaigns
Speaker: Chaunetta Jones
Date: Tuesday, 1 Dec 2015
Time: 7:00 pm
Location: Sumner School
Presentation:
In February 2014, FDA launched The Real Cost, its first ever youth tobacco use prevention campaign. The Real Cost aims to prevent and reduce tobacco use among 12- to 17-year olds in the U.S. by dispelling the notion that smoking is “cost free.” Every day in the U.S., more than 2,600 youth under age 18 smoke their first cigarette, and nearly 600 kids become daily smokers, highlighting the critical importance of youth tobacco use prevention initiatives. The development and implementation of such a large-scale, national campaign relies on the efforts of an interdisciplinary team, including marketing consultants, health communications specialists, and social and behavioral scientists. During the presentation, I will discuss the vital role that applied, qualitative research methods play in the FDA campaign development process, highlighting the unique ways that anthropological training and expertise can be applied to support national policy initiatives.
Speaker bio:
Chaunetta Jones, PhD, MPH, is a Health Scientist at the FDA Center for Tobacco Products. As a medical anthropologist and public health scholar, Dr. Jones applies her expertise in qualitative research methods and tobacco control policy to support the development and implementation of FDA’s public education campaigns aimed to affect attitudes and behaviors, specifically among youth and young adults, resulting in reduced tobacco-related disease and death over time. Prior to her work at FDA, Dr. Jones focused her research on HIV/AIDS awareness and treatment and participated in HIV/AIDS education initiatives in the U.S. and internationally, including work in the Dominican Republic, Botswana, Tanzania, and South Africa.
Dr. Jones earned her BA in Anthropology and African-American Studies at Oberlin College in 2003, an MA in Anthropology in 2008 from Rutgers University, an MPH from UNC-Chapel Hill in 2013, and her PhD in Anthropology in 2014, also from Rutgers University. Dr. Jones is the recipient of several national fellowships and awards, including a Fulbright Research Grant, Ford Foundation Dissertation Award, and the International Center for Qualitative Inquiry’s 2015 Most Outstanding Qualitative Dissertation Award. She has authored publications in peer-reviewed journals including Annals of Anthropological Practice and Women’s Health Issues, and presented her research at national conferences.
Meeting: Charles Sumner School, corner of 17th St and M St NW, Washington, DC
How to get there: The Sumner School is located at
1201 17th St NW (corner of 17th St and M St NW). The entrance to the meeting area is on 17th St under the black metal stairway. Directions from Metro Red Line: From Farragut North station, take either L St exit, walk one block east to 17th St, turn left and walk 2 blocks north.
Enter through the double doors under the black metal staircase. Check with security for the meeting room.
Pre-meeting: StoneFish Grill
Address: 1708 L Street NW, Washington, DC 20036
Phone: (202) 827-4980
NEW LOCATION! We will meet in the bar area around 5:30. Happy hour drink specials include $5 well cocktails, $3 house wine, and $3 domestic beers. Click here for information on happy hour food specials (hover over "menu" then click on "happy hour" in the pop up menu), which are available from 4:00 to 7:00 pm.
Nearest Metro: Farragut North
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